Case Study

One day we noticed that the number of people who are sending money to each other suddenly started dropping and settled at less than 50% of the previous stable value.

If you were debugging why this happened, what are the series of questions you would try to answer with data?

Please put these questions in the exact order of how you would go about debugging and explain why you would want to answer these questions (i.e how does this help you solve this problem).

Brownie Questions:

1. What new thing would you build for users who use FamPay a lot and hence have a lot of FamCoin balance?
2. Tell us 2 things you have learnt about FamPay users (apart from them being Teens!)

Describe the feature/product:

FamPay is India's first payment app and card exclusively for teens, Fampay strives to provide financial freedom to GenZ.

Its features are:-

One can earn FamCoins by

• Using FamPay Card/Virtual Card to buy things 🛍
• Sending money to friends 👯 who use FamPay
• Completing 7-day savings streaks
• Referring other Teens to FamPay

One can use FamCoins to:

Get discounts 🤑 on several brands

Participate in giveaways

Get cash back💰 using spinners